“You press the button, we do the rest” announced Kodak introducing the camera their first mass market camera.
In May 1888, George Eastman invented and sold a camera packed with film for 100 photographs. Customers snapped their hundred photos then mailed the camera back to Kodak. Kodak mailed back the prints and the camera reloaded with another 100 photos. Kodak’s mail-in camera was both easier and less expensive, an improvement over the 1884 dry-plate process.
Eventually, in 1900, Kodak employee Frank Brownell invented the user-reloadable camera, the first modern mass-produced camera. Branded the Brownie, and marketed heavily to children, the camera was inexpensive, just $1. Before, Kodak’s prior camera cost $25.
The Brownie started a revolution, bringing photography to the masses. Kodak sold 150,000 the first year of production.
