Chemotherapy

Chemotherapy refers to a group of drugs that fight cancer. Surgery and radiation were the two common anti-cancer therapies before the discovery of effective chemotherapy. Immunotherapy was also studied but showed little promise. Background In the 1800s, scientists thought drugs might be able to fight cancer. However, none of them worked well. In the 1910s, […]

Modern Advertising

Before Albert Lasker advertisements tended to be crude, raising awareness or reinforcing a brand name. Many ads were not much more than offers to purchase something, with no overarching idea. Lasker used the emerging science of psychology and budding technology of radio to radically change advertising. Background Born in Germany, Lasker moved to the US […]

Cellucotton

Cellucotton is the raw material used to make bandages, tissues, sanitary napkins, and tampons. In 1886, Johnson & Johnson introduced predecessor product “Lister’s Towels,” the first disposable menstrual product, sold primarily in Europe. Eventually, Kimberly-Clark (“K-C”) invented “Cellucotton” ー a highly absorbent wood-pulp by-product ー as a bandage for WWI. No sooner did the WWI […]